Professional Profile

Information Architect and Project Manager with 10 plus years of experience in a broad range of industries including, IT, e-commerce, online marketing, and general business management consulting. Excellent interpersonal and communication skills, thrive in cross functional teams environments. Proven ability to build trust based relationships with business stakeholders, operations managers, technical staff, and external vendors. Recognized for creating positive team environments that promote collaborative, problem solving practices.

Areas of Expertise

information architecture

Define site architecture and navigation that serves as a blueprint upon which all other aspects are built. Create wireframes, site maps, schematics, process maps, feature lists, mockups, visual specification, working prototypes and other artifacts to describe the intended user experience. Understand not only the business goals but also user motivations to satisfy both needs with optimal information organization and interaction rules.

 

project management

Certified PMP (2005-2010),

Certified Scrum Master

Software Development Methodologies practiced: Waterfall, RUP, Agile, and common sense approach. Plan, execute, and finalize projects according to strict deadlines and within budget. Practice Scope management, Requirements management, Cost analysis, Risk assessment, Resource management, and Time management.

 

strategy + analysis

Define project strategy by performing design research practices such as card sorting, customer interviews/surveys, contextual field research, and competitive analysis. Help define operational strategy by designing and implementing work flow processes and roles and responsibilities for resources within business units. Deliver presentations to executive members, management teams and peer groups.

employment history + selected accomplishments

United Airlines

Senior Information Architect | 2009-present I_small S_small

Responsibilities

  • Collaborate with Product Management team to understand business goals and help define strategy, content, and features for the site.
  • Develop thorough, realistic plans that support organizational objectives. Create multiple concepts that would support the functional needs of users, then communicate their pros and cons
  • Define page or section architecture and navigation that serves as a blueprint upon which all other aspects are built
  • Define usability testing concepts and objectives. Work with usability expert to write research plans, create prototypes, observe tests, review and synthesize findings and refine designs as needed.
  • Create business wires, site maps, schematics, process maps, feature lists, mockups, visual specification, working prototypes and other artifacts to describe the intended user experience
  • Provide feedback to subsequent comps, participate in mtgs with the distribution team and also attend UATs to minimize functional and design compromises.

Projects

Secure Flight, Flight Search Enhancements, Directional Price Display, Department Of Transportation mandates, Search Results, Bill me later, Acculink, Multivariate testing of Purchase page, Manage reservations redesign

Operational Strategy

Consistently working towards a better project process and for smart integration of the visual design, IA and usability teams in that process to yield most efficiency. Remembering to step back from time to time to review the big picture of where the UX team fits and how we can add value to the company in whole.

Avenue Inc.

Information Architect + Senior Project Manager | 2008-2009 I_small P_small

Leapfrog Online

Information Architect + Senior Project Manager | 2006-2008 I_small P_small S_small

Ernst + Young

Senior IT Auditor | 2005-2005

CDW Corporation

Information Architect + Project Manager | 2003-2005 I_small P_small S_small

Razorfish

Functional Lead + Translator | 2001-2002 I_small

Andersen Consulting

Developer + Business Analyst | 2000-2001 I_small