Information Architect and Project Manager with 10 plus years of experience in a broad range of industries including, IT, e-commerce, online marketing, and general business management consulting. Excellent interpersonal and communication skills, thrive in cross functional teams environments. Proven ability to build trust based relationships with business stakeholders, operations managers, technical staff, and external vendors. Recognized for creating positive team environments that promote collaborative, problem solving practices.
Define site architecture and navigation that serves as a blueprint upon which all other aspects are built. Create wireframes, site maps, schematics, process maps, feature lists, mockups, visual specification, working prototypes and other artifacts to describe the intended user experience. Understand not only the business goals but also user motivations to satisfy both needs with optimal information organization and interaction rules.
Certified PMP (2005-2010),
Certified Scrum Master
Software Development Methodologies practiced: Waterfall, RUP, Agile, and common sense approach. Plan, execute, and finalize projects according to strict deadlines and within budget. Practice Scope management, Requirements management, Cost analysis, Risk assessment, Resource management, and Time management.
Define project strategy by performing design research practices such as card sorting, customer interviews/surveys, contextual field research, and competitive analysis. Help define operational strategy by designing and implementing work flow processes and roles and responsibilities for resources within business units. Deliver presentations to executive members, management teams and peer groups.
Secure Flight, Flight Search Enhancements, Directional Price Display, Department Of Transportation mandates, Search Results, Bill me later, Acculink, Multivariate testing of Purchase page, Manage reservations redesign
Consistently working towards a better project process and for smart integration of the visual design, IA and usability teams in that process to yield most efficiency. Remembering to step back from time to time to review the big picture of where the UX team fits and how we can add value to the company in whole.
An effort to redesign WWF’s online gift center in time for the holiday season. Project entailed streamlining the user buy path experience while maintaining WWF’s main message of world conservation efforts. The project increased the 2008 holiday traffic by 15%.
Contributing to company’s strategic roadmap by acting as an agile coach to both project team members and junior project managers. Striving to remove organization impediments, consistently making progress, while maximizing the benefits of agile product development by practicing within the company project teams.
A complete redesign of company’s existing campaign management system to meet the needs of users from various internal departments of the company.
An emergency initiative to rewrite the promotions fulfillment engine, development of a new admin site, a new distribution center selection, and a new customer service call center selection.
An application consolidation effort to streamline the daily operations of 2000 account managers. The consolidation decreased keystrokes and toggling between applications. The major increase in productivity came from adding the 3-step order entry feature to the application, which in the past was only accessible through the AS/400 with 12 steps
A homegrown CRM application to aid account managers to be more proactive than reactive in selling. Also introduced the concept of account segmentation. The application provided account intelligence and strategies developed specific for the account, based on both their firm graphics and past purchasing behaviors. The application was also designed as a performance-measuring tool for the sales management team and was projected to increase sales by 6% in the first year of use
An effort to launch Estee Lauder Korea and Clinique korea, while developing a content management tool, as a deliverable to the client for future changes and maintenance of the site content post launch.
Alignment between the business requirements gathered from clients and development specifications for the developers. Creation of UI Designs, CAR diagrams, and Operational and Dialogue Flows.